Makeberry Partnerships’ Oleksandr Kulyk urges small‑budget operators: “Don't compete with the big guys… just find your niche like Telegram, Reddit, or TikTok.”

iGaming Experts Share Budget-Friendly Marketing Strategies for New Operators

During a recent AffPapa webinar, industry veterans delivered targeted guidance for emerging iGaming operators working with constrained marketing budgets. The consensus: avoid head-to-head bidding wars with established market leaders and instead prioritize niche acquisition channels and conversion rate optimization.

Navigating a High-Cost Traffic Landscape

Addressing the challenges faced by smaller brands in an increasingly expensive and competitive digital advertising environment, Oleksandr Kulyk, Vice President of Makeberry Partnerships, offered a clear strategic directive:

“First of all, they don’t have to compete with the big companies.”

Kulyk emphasized that new entrants should focus their limited resources on specialized audience segments and improving on-site conversion metrics rather than attempting to outspend incumbent operators on broad, high-cost traffic sources.