Key Highlights
- Content creator Pinkchyu (Lin Lamar) won Drake’s “20 v 1” dating challenge and now stars as the video vixen for his track “Princess,” with Drake purchasing a house for her mother as promised.
- When pressed by TMZ on their relationship status, Pinkchyu declined to confirm or deny romance, stating her friends told her “not to say anything” and insisting “it’s a secret.”
- During a September 15 FOMO livestream promoting Drake’s new album, Pinkchyu styled the rapper in a spiked choker and o-ring detailed shirt, transforming him into a “Goth Baddie” aesthetic.
From YouTube Challenge to Music Video Co-Star
Texas-born content creator Lin Lamar, known professionally as Pinkchyu, has experienced a meteoric rise in visibility since winning Drake’s “20 v 1” dating challenge hosted by NELK on YouTube last month. The Canadian rapper, 39, selected her from a field of 20 women that included notable personalities such as Lena the Plug and Jordyn Lucas. During the selection, Drake articulated his reasoning with characteristic candor: “You’re just like intriguing and you’re from Texas and you have fangs. I just feel like I could learn new things. We’re like opposites, but I feel opposites attract.” The moment immediately sparked widespread speculation about a genuine connection between the two.
A House for Her Mother and Competing Suitors
Beyond the initial challenge, Drake sweetened the arrangement by offering to buy Pinkchyu “anything in the world.” Her request—a house for her mother—is reportedly now in the process of being purchased. The “One Dance” hitmaker’s interest appears to have triggered competitive behavior from elsewhere in the music industry; Pinkchyu revealed that another “huge musician” slid into her direct messages with an audio recording of themselves barking like a dog in an apparent attempt to outdo Drake’s own playful barking during their initial interaction. The episode underscores the substantial social capital she has accumulated in a matter of weeks.
Relationship Status Remains Guarded
Despite frequent appearances together across social media and her starring role in the “Princess” music video—an experience she described to TMZ by gushing, “I actually felt like a princess!”—Pinkchyu has refused to define the nature of her involvement with Drake. When directly asked about their relationship status earlier this week, she turned to her companions through fits of giggles and said: “They know and they’re telling me not to say anything! I can’t.” Her friends reinforced the ambiguity, insisting, “it’s a secret.” The deliberate opacity has only intensified public curiosity, with observers divided between those convinced of a genuine romance and those viewing the dynamic as a mutually beneficial content strategy.
Album Promotion and the “Goth Baddie” Makeover
The pair’s most recent public collaboration occurred during a FOMO livestream on Tuesday night, September 15, designed to promote Drake’s forthcoming album. Pinkchyu took the father of one on a shopping excursion that resulted in a striking visual transformation: the rapper emerged from a changing room wearing a spiked choker and a black long-sleeve t-shirt featuring o-ring detailing, fully embracing the “Goth Baddie” aesthetic she champions. The styling session, broadcast live to thousands, signaled a level of comfort and creative collaboration that extends well beyond a fleeting challenge victory.
Why This Matters
The Pinkchyu-Drake dynamic exemplifies the modern intersection of streaming culture, music promotion, and influencer marketing. Drake has a long history of leveraging internet personalities and viral moments—from the “Toosie Slide” challenge to his engagement with streamers like Kai Cenat—to amplify album cycles. By integrating a challenge winner directly into a music video, a livestream event, and his personal aesthetic evolution, he blurs the line between authentic relationship and content strategy. For Pinkchyu, the exposure has catapulted her from niche content creator to a figure commanding attention from multiple high-profile artists. The unresolved relationship narrative serves as a sustained engagement engine, keeping both names in circulation ahead of Drake’s album release while simultaneously building Pinkchyu’s personal brand.
Frequently Asked Questions
Who is Pinkchyu?
Pinkchyu is the professional name of Lin Lamar, a Texas-based content creator and social media personality who rose to prominence after winning Drake’s “20 v 1” dating challenge on the NELK YouTube channel. She subsequently starred as the video vixen for his track “Princess.”
Are Drake and Pinkchyu officially dating?
Neither party has confirmed a romantic relationship. When asked directly by TMZ, Pinkchyu stated her friends told her not to disclose the nature of their connection, and her companions described it as “a secret.” Public interactions suggest a close bond, but no official label has been applied.
What was the FOMO livestream on September 15?
The FOMO livestream was a promotional event for Drake’s upcoming album. During the broadcast, Pinkchyu took Drake shopping and styled him in a “Goth Baddie” look featuring a spiked choker and a black long-sleeve shirt with o-ring detailing, marking a notable departure from his typical public wardrobe.
