Key Highlights
- Inter Milan defenders Benjamin Pavard and Hakan Çalhanoğlu walked the Vogue World 2024 runway inside Milan’s historic Galleria Vittorio Emanuele II wearing the club’s home and away kits respectively.
- Teammate Angelica Montaperto joined them on the catwalk modeling Inter’s third shirt during the September 22 show that marked the opening of Milan Fashion Week.
- AC Milan players also participated in the fashion-meets-football spectacle, appearing in their own team jerseys alongside their city rivals.
Inter Milan Stars Take Center Stage at Vogue World Milan
The intersection of elite football and high fashion reached a new milestone on September 22 when Inter Milan players Benjamin Pavard and Hakan Çalhanoğlu stepped onto the runway at Vogue World 2024. The event, staged within the architectural grandeur of Milan’s Galleria Vittorio Emanuele II, served as the ceremonial opening of Milan Fashion Week. Pavard modeled the Nerazzurri’s iconic home shirt featuring the traditional black-and-blue vertical stripes, while Çalhanoğlu showcased the club’s away kit, bringing the San Siro dressing room directly to the catwalk.
Full Club Representation Across All Three Kits
The appearance was not limited to the men’s first team. Angelica Montaperto, representing Inter’s women’s squad, completed a comprehensive club presentation by wearing the team’s third shirt. This coordinated display ensured all three of Inter Milan’s 2024-25 season kits received runway exposure during a single fashion week spectacle. The strategic inclusion of both male and female players underscored the club’s unified brand identity across its entire sporting structure.
City Rivals Share the Spotlight
In a notable demonstration of Milan’s dual football dominance, AC Milan players also participated in the Vogue World production wearing their own Rossoneri jerseys. The joint appearance of both Milanese clubs at a premier global fashion event highlighted the city’s unique position as a global capital where Serie A excellence and haute couture converge. The spectacle transformed the historic Galleria—often described as the world’s oldest shopping mall—into a runway that celebrated athletic achievement alongside design innovation.
Why This Matters
The Vogue World appearance signals a deepening commercial and cultural alignment between top-tier European football clubs and the luxury fashion ecosystem. For Inter Milan, owned by Oaktree Capital Management since May 2024, the event represents a high-visibility brand activation that leverages player star power beyond the pitch. The participation of both Milan clubs reflects a broader Serie A strategy to enhance global media value through lifestyle positioning, following similar initiatives by Juventus and Napoli in recent seasons. With Milan Fashion Week attracting international buyers, editors, and influencers, the runway placement delivers organic reach across fashion, sport, and lifestyle media verticals simultaneously.
Frequently Asked Questions
When and where did the Vogue World 2024 show take place?
The show occurred on September 22, 2024, inside the Galleria Vittorio Emanuele II in Milan, Italy, serving as the opening event for Milan Fashion Week.
Which Inter Milan players and kits were featured on the runway?
Benjamin Pavard wore the home shirt, Hakan Çalhanoğlu modeled the away kit, and Angelica Montaperto presented the third shirt, representing the men’s and women’s teams across all three 2024-25 season designs.
Did AC Milan players also participate in the same show?
Yes, AC Milan players appeared in the Vogue World 2024 runway show wearing their own team jerseys, marking a joint city-wide football representation at the fashion event.