Former Green Bay Packers linebacker Clay Matthews became the subject of viral AI-generated images published by TMZ, showing a dramatically altered version of the retired NFL star. The photos, which circulated on social media platform X and Instagram, depict Matthews with an exaggerated jawline and cheekbones while retaining his signature long hair.
TMZ Labels Posts as Paid Partnership
TMZ categorized the X post as an advertisement and the Instagram version as a paid partnership, though the sponsoring entity has not been disclosed. The caption on X read: “Clay Matthews was spotted out grabbing groceries looking VERY different after apparently getting some work done.”
Matthews Plays Along with the Joke
The Packers’ all-time sacks leader appeared to embrace the humor. Responding to a post from the “Bussin’ With the Boys” podcast, Matthews posted “Gigaclay” accompanied by a muscle emoji, signaling his participation in the meme.
Broadcast Role for 2026 Season
Beyond the viral moment, Matthews is set to join Netflix’s studio coverage for the upcoming NFL season. He will appear alongside host Elle Duncan, Michael Irvin, and Nick Foles. Their Week 1 assignment takes them to Australia for the San Francisco 49ers versus Los Angeles Rams matchup.
Matthews retired following the 2019 season after establishing himself as Green Bay’s franchise sack leader.