Kesha is embracing a new era of independence as she continues her Freedom Tour. The pop star says having greater control over her music and career has also changed the way she feels about her body.
That sense of freedom is at the heart of Kesha’s latest collaboration with Adore Me, her first lingerie advertising campaign as an independent artist. The Kesha x Adore Me campaign features six pieces from the brand’s After Hours collection, including lingerie, sleepwear and panties. Sizes range from XS to 4X and 30A to 46DDD, with every item priced below $65.
Kesha on confidence, authenticity and feeling at home in her body
For Kesha, the collaboration is about more than dressing up.
“What feels sexy to me is always evolving and changing, but the thing I know is always the most attractive quality is authenticity,” she tells Billboard. “It’s the highest vibration.”
The partnership arrives during what Kesha describes as one of the most liberated periods of her life. After years of seeking greater control over her work, she says that independence has transformed her relationship with her body.
“I’m really loving where I’m at in life and in my body,” she says. “It’s not a coincidence that with my freedom and gaining the rights over my own voice, I also feel more autonomous, confident and free in my own body. My whole body is finally all mine.”
Shop Kesha’s Adore Me lingerie picks
Kaia Unlined Bra
Worn by Kesha and available now at Adore Me.
Priced at $39.96, reduced from $49.95, the romantic lace quarter-cup bra features bold cutouts and strappy details.
Evelyne High Waisted Panty
Worn by Kesha and available now at Adore Me.
Priced at $34.95, this floral lace G-string has a high-waisted fit and adjustable garters.
Soraya PJ Set
Worn by Kesha and available now at Adore Me.
Priced at $42.36, reduced from $52.95, the lace-and-mesh camisole set includes floating straps, unlined lace cups and peekaboo shorts.
Rae Babydoll Set
Worn by Kesha and available now at Adore Me.
Priced at $50.36, reduced from $62.95, the bestselling babydoll set features lace plunge cups, cutouts and sheer mesh for a confidence-boosting look.
Kesha reclaims her music during the Freedom Tour
Kesha’s sense of ownership extends to her music. During the Freedom Tour, she is performing songs from across her catalog, including tracks from albums that were once difficult to revisit. She says she re-produced every song in her catalog for the tour, giving her the chance to reclaim the music on her own terms.
“I really wanted to take the power back over my catalog, both as a singer and a songwriter,” she says. “With the help of my fans, we have alchemized these painful memories into joyful memories.”
Alongside her work as a songwriter, executive producer, creative director and music video director, Kesha is independently building Kesha Records. After everything she has experienced, she says she remains excited about the future.
“I’m more excited to be Kesha than I’ve ever been in my life,” she says.
That outlook makes the Adore Me partnership a natural fit for Kesha’s current chapter. Whether she is reclaiming her catalog onstage, running her own record label or choosing the lingerie that makes her feel confident, the pop star is no longer following someone else’s rulebook. She is writing her own.
Source: www.yahoo.com